"A study of classical performance attendance by the Knight Foundation gives interesting insight. In an analysis of audiences for classical music, they found the greatest predictor of attendance at such venues wasn’t ticket prices, education or income level, but whether someone had ever learned to play an instrument. If you have musical training, you feel a more intimate connection to the music and you search out many types of music, including classical, to explore its history and its niches.
I believe that likewise, in film, we now have legions of young people who have learned to shoot, edit and make a film. The industry tends to dismiss these as amateurs and complain about the torrential flood of their films, but we might just have the perfect generation -- one that feels a visceral connection to film and wants to explore it more."
This is from a great post by Brian Newman on TheWrap.com. You can read the full article here.